What is your opinion on the current state of diversity in the industry? Have you seen a significant change since the start of your career? This is where I discovered my true passion was around event creation and planning. After three years, I was eager to try a new challenge and worked with Wavemaker’s people and culture group to transfer to marketing and events as Associate Director, Marketing & Events. I spent the following decade working in research and consumer insights roles at various companies before joining Wavemaker to focus on client research & brand strategy initiatives for Tiffany & Co. I worked at CBS News Radio while studying and then joined Katz Media Group as a research analyst while completing my masters. Porscha: It was quite serendipitous, though I do believe my passion for people and love of storytelling inadvertently led me here.
Who or what inspired you to get into advertising and marketing communications? We are disrupting the ocean ecosystem by killing too many sharks.Tell us about yourself. Each year, tens of millions of sharks are killed for their fins. Myth: Sharks have no predators.įact: The greatest threat to sharks is HUMANS. In fact, as top predators, sharks accumulate contaminants from their prey, such as mercury, which has serious health effects even at low doses. Myth: Shark fins are flavorsome, nutritious and offer medicinal properties.įact: Shark fins offer no flavor or nutritional value. Myth: Shark fins grow back if they are cut off.įact: A finned shark thrown overboard will drown, bleed to death or be eaten by other sharks. Myth: All sharks must swim constantly.įact: While most sharks do need to swim continuously in order to pass water over their gills and breathe, some sharks are able to actively pump water over their gills while resting on the sea floor. Sharks and rays have some of the largest brains among all fish, with brain-to-body ratios similar to birds and mammals. Myth: Sharks have walnut-sized brains.įact : Sharks can exhibit complex social behavior and some species can communicate with body language, live in groups and even hunt in packs. Myth: If a shark attack has not occurred, it means they do not live in that area.įact : Sharks inhabit all of the world’s oceans – from inshore, coastal waters to the open, deep-blue sea – and some can even be found in freshwater rivers and lakes. Many people are willing to pay large sums of money for the opportunity to dive with sharks. Additionally, sharks help coastal economies through ecotourism. Myth: The only good shark is a dead shark.įact: Sharks play a vital role in keeping marine ecosystems balanced and healthy.
Myth: All sharks are voracious predators.įact : Basking sharks and whale sharks, the two largest species of sharks, are filter feeders that feed on fish eggs and other tiny organisms. There are approximately 500 shark species, but only three (white, tiger and bull) are responsible for the majority of all bites. Myth : Sharks are all the same.įact : Shark species are incredibly diverse with very different sizes, shapes, habitats, diets and behaviors. This is why there are so many more bites than fatalities. Most “attacks” on humans are mistakes due to poor water visibility or are inquisitive bites. Myth: Sharks are hungry man eaters looking for any chance to attack.įact : Sharks are not hunting humans. 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Ĭonfused about sharks? We’re here to dispel some of the biggest myths about sharks: 1.
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